Thriving Thrift Business

It is very challenging to thrive in these trying times. Debby is a thrift business owner who has dealt with fashion wear for ladies for over three years and has tried to get her footing on making social media work for her business.

She struggled to reach her monthly sales target and is active on almost all social media platforms, working very hard to break through in her business across social networks.

She did her best to keep up with trends in line with her fashion niche by posting content daily with juicy captions, clear and beautiful product images, video content with great voiceovers, etc.

Need for Change

She also did lots of paid promotions, Instagram sponsored ads, and influencer ads, attending different webinars on Instagram Live, Zoom, and Telegram, name it. She has done all these, and yet no significant improvement in her sales on any of her social handles, especially on Instagram, where she is very active.

She strived, hoped, and also searched for a permanent solution to break through on her business through social media.

One day a friend asked her if she had tried posting about her business on YouTube, and she answered no – that she thought YouTube was a platform for educational videos where people search to learn different skills, just like Google.

Missing Piece in The Puzzle

Her friend explained how YouTube is unique compared to other social media platforms and how she can also take advantage of YouTube Ads to reach a wider audience interested in what she is selling.

Debby considered her friend’s advice and started uploading different video formats of her products, did “behind the scene” of her thrift business, and sometimes did sit-down talk videos in which she gave her audience candid advice on the thrift business.

In less than six months, it was obvious that Debby is more frequent on YouTube than on other platforms, engaging her audience as they show interest and patronize her wares. In the 11th month, her channel was monetized, and YouTube started paying her for uploading videos on their platform.

How It is Fairing

With less than 10,000 subscribers, Debby is already making a few hundred US dollars monthly just for uploading videos on YouTube. Besides, she also makes good sales from her audience patronage and reaches her monthly sales target.

Debby’s business worked because she used YouTube Ads to promote her thrift wares to reach local audiences interested in fashion wares for ladies. So while she is keeping her YouTube audience engaged with her videos, her business sales were thriving with the use of YouTube Ads.

Debby is so excited about how she profits from her business, and at the same time, YouTube pays her for using their platform. It couldn’t be any better.

The Better Option

If you are a product or service provider, reaching the right customers is always a priority. When you have the necessary content to spice up your presence on social media, YouTube is the better platform to showcase them. With its powerful search engine – the best among other social media platforms, your content will remain evergreen as people searching or interested in what you do can easily find you even years after you upload your content. And to reach prospective customers fast, YouTube Ads would be your sure plug.

To learn how YouTube Ads can drive good traffic to your business, register for my upcoming YouTube Ads Master Class for creatives, and subscribe to my YouTube channel. You can also read how you can keep up with the Algorithm with YouTube Ads.