The Creative Space
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Dealing with Invalid YouTube Traffic
Views from external traffic on your YouTube videos could be cause for concern. Don’t let the excitement overshadow the concerns. Something disturbing happened to my YouTube channel recently. New audiences were joining my community through a particular video, and I noticed increased views in other related videos. That was a good development, but I started…
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Did YouTube Make Mark Angel a Billionaire?
Denilson Igwe’s claim in the Honest Bunch podcast that the Mark Angel Comedy YouTube channel earned $160,000 monthly in 2016 automatically makes Mark Angel a billionaire in Naria. This group—Mark Angel Comedy—is undoubtedly among the earlycomers on YouTube in Nigeria. The oldest public video on their YouTube channel suggests that their first video, with over…
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Switching Niches On YouTube
It is easier to make a U-turn when heading toward the wrong destination than to switch from your current niche to another on YouTube. Lately, I have been asked how one can switch from one niche to another without hurting one’s channel or whether one should create another channel for the new content type. I…
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No Story, No Gain
Henry has been uploading videos about his car business on YouTube for a while, though he is not particular about his channel’s analytics. He’s focused more on creating awareness about new cars in his inventory and closing sales. The Generic Approach Whenever a new car was added to his inventory, he shared the specs, pictures,…
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Taking Advantage of Untapped Niches
Saheed has been uploading educational videos on YouTube for over a year; with 68 videos on his channel, he has about 800 subscribers and 90,000 views overall. This is not a good result for him, as he felt he should have achieved more on his channel, and making videos from one niche to the other…
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Thriving Thrift Business
It is very challenging to thrive in these trying times. Debby is a thrift business owner who has dealt with fashion wear for ladies for over three years and has tried to get her footing on making social media work for her business. She struggled to reach her monthly sales target and is active on…
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Is Paid Promotion for Me?
Waneeta is successful locally as a life coach. She’s a successful practitioner helping people achieve their goals from all walks of life. However, Waneeta is struggling to grow her influence through YouTube. She’s been making videos for years but only managed to attract a few followers. She is frustrated because she knows that YouTube is…
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YouTube Ads – Keeping Up with the Algorithm
If you have been following me on YouTube for a while, you may wonder why I encourage paid promotion instead of growing organically on social media. One fact remains that all social media platforms have transformed over the years and still do today. And if you still run social media as you did two or…
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Relocating as a YouTuber – The reality
The primary source of income for many YouTubers is through ad revenue generated by ads displayed on their videos. Advertisers are often willing to pay more for ads targeted at viewers in developed countries with higher purchasing power. This means YouTubers with a larger audience base in developed countries will likely earn more from advertising.…
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