Henry has been uploading videos about his car business on YouTube for a while, though he is not particular about his channel’s analytics. He’s focused more on creating awareness about new cars in his inventory and closing sales.
The Generic Approach
Whenever a new car was added to his inventory, he shared the specs, pictures, and videos on social media platforms.
“YouTube is a hard place to get good customer engagement,” he once told a business partner. “And it takes a lot to make car review videos, but in the end, the results are not impressive compared to other platforms.” He concluded.
Posting fancy product pictures and reviews was once a better way of getting the attention of new customers, but today, it is the norm. Everyone practically does the same thing on social media – post product images and dance to gain attention. But you have to do something different from what others are doing.
Henry got advice from a YouTube coach who suggested he creates opportunities for his audience to engage with him on his channel.
After several attempts to make his videos engageable, Henry began to see significant results in his analytics, and not only were people buying cars from him, he became a referral for his colleagues in the auto business in his locality.
A Different Approach
So what did he do differently? To make his content engageable, apart from reviewing cars available to him, he started making educational-style videos to enlighten his audience on how to maintain their cars, choose the right car for their needs, and negotiate a reasonable price when buying one.
Henry went as far as hosting live streams where he answered questions from his audience he couldn’t answer in the comment section on common problems with different car models, gave car-buying tips, and even chatted with them. This increased the bond between him and his audience, and they got to know Henry better.
The platform was so impressed with the massive engagement on his channel and recommended Henry’s videos to a wider audience that liked his type of content. The views and engagement were massive, and due to the fact that Henry is naturally a salesperson, everything was flowing naturally.
More Gains
Not only was YouTube as a platform paying Henry Thousands of dollars every month for uploading his videos on their platform, but he also got a sponsorship from a popular brand that manufactures car accessories.
Today, YouTube is Henry’s new shop, where he interfaces with his audience and customers. Uploading product pictures and videos will not take your content far, and you must understand that YouTube is also where people come not only to be entertained but also to learn.
You can also use Henry’s strategy to determine what will work for you in your current situation. You can also read how Saheed’s semi-organic strategy helped him achieve similar results on his channel and how you can keep up with the Algorithm with YouTube Ads.
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